"Music lover, DJ, TV Director, Photo and Video Producer from Lugano, living in St. Moritz since 2011. Working around the world."
Since childhood I have been obsessed with technology. Every button, lever, tape, microphone and camera caught my attention. Since then my life has been intertwined with audio, music, photography, video, TV and movie.
It is stronger than me: only if I am in this world I don’t distinguish work from my personal life. And that for me means living life to the fullest, releasing and feeling the true emotions and sensations.
About
The birth of passions
Hello! I am Filippo Giani and I was born on September 27, 1975 in Lugano, a small town in Ticino, Switzerland. Even as a child I followed the Traditional Jazz band "The old Time Ramblers" in which my father was the trumpet player. My passion for music led me to study trumpet and music theory at the school of the Lugano Philharmonic, but the technique was immediately felt and quite naturally I began to be the sound technician for the band.
Already during elementary school I began to love video. With my first camera still predating VHS, I filmed everything and invented a way to edit with an old VCR. When I was only 10 years old I was able to connect my small TV studio in my small bedroom with the living room of my grandparents who lived beyond my backyard. On Sundays I would broadcast my small programs live to friends and relatives who were guests of my grandparents. My first Broadcast connection 10 years before the birth of the Internet.
Time to take the stage: the 90’s
During secondary school I became interested in the world of DJs, and when I was only 16 I started working in a disco in St. Moritz and in my home studio I produced my first record. A year later I was resident DJ at the well-known ABSOLUT St. Moritz nightclub and in 1992, at only 17 years old with my high school graduation to face at the door, I released my first real Dance record "The Time is Right" under the name DJ Filo feat. Amadeus, distributed in more than 20 countries worldwide under the FRESH MUSIC label that at that time launched the famous Swiss rapper DJ BOBO.
After high school I moved to Milan to major in Public Relations with a specialization in consumer sociology. During these years I worked in the recording studio of Stefano Secchi of PROPIO Records and then with a studio of the EMI MUSIC group. With them and with my personal label RIGHT TIME MUSIC I produced until the early 2000s about 30 Dance tracks. Also during this period I began to collaborate with several local and national Italian radio stations, including 101 Network in Milan.
Meet the web 1.0
As a graduate work I presented a study on search engines, which at that time were a big novelty and google did not exist yet. To better explain how they worked, I created almost as a joke a news site dedicated to the Ticino region: ticinonews.ch. Unpredictably, the site began to be clicked and in a short time became one of the most viewed portals in Ticino. I then graduated and focused on this project and was among the first in Switzerland to distribute streaming audio and video, using prehistoric techniques mostly invented or discovered by accident.
This invention then gave me the opportunity to create my first radio and TV programs, which later, having been matched in the internet of the first era, were requested by real radio and TV stations.
Work, family & passions: one life
Over the past two decades, I have thus produced thousands of hours of audio and video for private clients, national and international television, web portals, social media and cinema.
I’ve just turned 50, and I’m happy that my profession is also my passion. I have two teenage children, and even though we have gone our separate ways, the mother of my children and I still run our family business, ibexmedia.ch. Today I have the freedom to choose the projects that interest me most, the people I most enjoy working with, and no two days are ever the same. One day I produce a video, another I make music, another I take photographs, another I build a website, and quite often I board a plane and travel the world as a TV director.
My Music
Discover my music projects
Music has been part of my life since childhood, growing up around the stages played by my father’s jazz band, The Old Time Ramblers. I later studied music theory and trumpet at the Filarmonica di Lugano, where I developed an early sensitivity to sound and production.
At 16, I released my first dance record. At 17, a second production followed, distributed internationally under the label that launched DJ BoBo. That was the beginning of my journey in the European dance scene of the 1990s. From the 1990s until 2001, I also worked as a DJ, holding residencies at Vivai, Absolut and Pit Stop in St. Moritz, while performing throughout Switzerland and Italy.
During my years in Milan, where I moved in 1995 to study Public Relations, I produced around thirty records, collaborating with Flying Records, Propio Records, EMI, SONY, Universal, Freshmusic, ZYX Records and BMG Ariola.
After more than twenty years devoted to international audiovisual production through ibexmedia.ch, my return to music began in 2025 with Collezione Milano. In 2026, marking 35 years since my first record, I present 35 Years In: A Work in Seven Movements.
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"When you are young you take any job, when you have the experience you choose it"